Justin Baldoni's PR Move Amid 'It Ends With Us' Drama: Unpacking the Rumors and Speculations

Justin Baldoni hired crisis PR expert Melissa Nathan amid rumors of drama with the cast of It Ends With Us

Speculation arose when Baldoni promoted the film solo, separate from co-stars like Blake Lively

Fans noticed that Lively, Colleen Hoover, and Jenny Slate don’t follow Baldoni on Instagram, fueling rumors

Reports suggest differing opinions on the film's final cut, though insiders claim everyone agreed on the best version

Baldoni acknowledged "friction" during the film's production, hinting at creative differences

Lively revealed she fought to include Lana Del Rey's song “Cherry,” indicating on-set disagreements

Lively also disclosed that her husband, Ryan Reynolds, wrote the iconic rooftop scene in the movie

Baldoni distanced himself from directing a sequel, suggesting Lively might be ready to direct

Blake Lively & Justin Baldoni’s ‘It Ends With Us’ Drama Explained